Top mobile game genres and sub-genres in 2023 (so far)

Based on Android and iOS and number of installs plus amount of revenue.

Nasmedia
2 min readJun 12, 2023
Nasmedia

🔥 The mobile gaming landscape is highly dynamic, highly competitive and subject to rapid changes in popularity. New games can quickly rise while others may fade and existing games can introduce updates and improvements, impacting the popularity.

With that, here are the top mobile games genres and sub-genres that have been consistently popular and are likely to remain popular in 2023, based on Android and iOS and number of installs plus amount of revenue, which is a proxy for players, usage, and engagement.

Top mobile game genres and sub-genres of 2023 (so far) infographic

#8 Sports

Sports games have a dedicated fanbase and continue to be popular, especially among sports enthusiasts. Games like the “FIFA” and “NBA 2K” series regularly attract a large player base.

#7 Action/Adventure

This genre combines elements of action and exploration, often featuring a compelling narrative and engaging gameplay. Examples include games like “The Legend of Zelda: Breath of the Wild” and the “Uncharted” series.

#6 Simulation

Simulation games aim to replicate real-world activities or experiences. They can simulate various scenarios, such as city building, driving, flying, or managing businesses. Examples include “SimCity,” “The Sims,” and “Euro Truck Simulator.”

#5 Shooter

Shooter games provide a first-person perspective and focus on shooting and combat. Players typically control a character armed with various weapons. Examples include “Call of Duty,” “Halo,” and “Counter-Strike.”

#4 Casino

Casino games are a specific subset of gaming genres that are centered around gambling and are commonly found in physical casinos as well as online gambling platforms. Some of the universally popular and widely played casino games include “Blackjack”, “Slot Machines”.

#3 Puzzles

Puzzle games challenge players to solve puzzles or brain teasers. These games can involve logic, spatial reasoning, pattern recognition, and problem-solving skills. Examples include “Tetris,” “Portal,” and “Myst.”

#2 Strategy

Strategy games require strategic thinking, planning, and decision-making. These games often involve resource management, tactical combat, and controlling units or territories. Examples include “Civilization,” “StarCraft,” and “XCOM.”

#1 Role-Playing (RPG)

RPGs allow players to assume the role of a character and immerse themselves in a fictional world, often featuring deep storytelling, character development, and exploration. Notable examples include “The Witcher 3: Wild Hunt” and the “Elder Scrolls” series.

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Nasmedia
Nasmedia

Written by Nasmedia

Nasmedia merges South Korea’s digital innovation with 20+ years of expertise to craft impactful global marketing strategies for digital excellence.