Ragnarok Classic’s 2nd anniversary celebrated with sold-out Arcade World Board Game collectible
Unprecedented demand for limited edition merchandise sparks community excitement and brand visibility
Gravity Game Tech decided it was time for their beloved game to leap out of the screen and into the hands of their fans, literally! They kicked off a super fun mission to make the game’s virtual universe a bit more touchable (and wearable). Picture this: an epic quest to boost their brand and turn players into walking, talking game billboards, but in the coolest way possible. They were all about sprinkling a little of that game magic into the real world with some awesome branded swag.
The challenge
The key challenge lay in capturing the MMORPG’s captivating universe within physical merchandise that not only appealed to gamers but also sparked excitement around the brand’s 2nd anniversary event. The objective was to transform virtual experiences into tangible delights, while orchestrating a celebration that would be etched in the memory of the core gaming community.
The strategy and execution
Gravity Game Tech didn’t just dip their toes into the gaming community waters - they dove in headfirst, ready to uncover what makes their players’ hearts beat faster for Ragnarok. This wasn’t your everyday recon mission - it was an epic journey into the heart of gaming passion, setting the stage for a campaign that was less like a strategy and more like a love letter to their fans.
Enter the ‘Arcade World Box,’ a brainchild of Gravity Game Tech’s vibrant imagination, brought to life with the help of IllustraTU, an NFT street-culture artist, and a talented illustrator known for the popular character ‘Boy on Fiyah. This wasn’t just merchandise, it was a treasure chest of dreams for Ragnarok aficionados, each piece a nod to the adventures and camaraderie found within the game’s universe.
With the conceptual direction firmly established by Gravity Game Tech, Nasmedia played a pivotal role in materializing this vision. We engaged in detailed negotiations with our trusted vendor at Phothong Printing to meet the high production standards anticipated by our client, overseeing the transition from design to physical products. This included fine-tuning the materials and designs to align with Gravity Game Tech’s vision, culminating in a prototype that set the stage for the final product’s success.
Nasmedia also executed a PR campaign, building anticipation and excitement for the merchandise. Backed by Gravity Game Tech’s strategic planning, they leveraged influencer partnerships for live unboxing, amplifying the campaign’s reach.
This effort was complemented by strategically showcasing the boxes at the anniversary event, fostering an immersive experience that deepened the game’s community bond.
Ultimately, Nasmedia facilitated the distribution of the remaining boxes, ensuring players globally could engage with the campaign, thereby extending Ragnarok’s tangible presence across its community.
This collaborative effort between Gravity Game Tech’s strategic insight and Nasmedia’s execution expertise crafted a campaign that not only met but exceeded expectations, enhancing the connection between the virtual game world and its enthusiastic player base.
The result
This wasn’t just a ripple in a pond — it was a splash in the ocean of the internet. The buzz about our cool merchandise didn’t just catch the eye of gamers; it blew up on social media, with tons of posts, shares, and chats.
The excitement burst out of the gaming world, grabbing the attention of loads of people and shining a big, bright light on our brand.
Grabbing this merchandise felt like going on a grand adventure, pulling everyone closer together. The fact that not just anyone could get their hands on these eye-catching pieces made it feel like you were part of an exclusive club.
This wasn’t just about getting something cool - it was like earning a medal, making everyone feel even more connected to the game and to each other, especially since everything sold out before it even hit the shelves.
About Nasmedia
Nasmedia provides a differentiated service from other media agencies through its ability to analyze data and discover insights. Our services are based on ad tech solutions and ad content across various types of media. Our client can count on our expertise to help them reach the right target audience in any given market and deliver the most optimal results. We have accrued our expertise from planning to operating campaigns of industry-leading clients.
