Case Study: How Korea Tourism Organization highlights the country’s most inspiring destinations to attract Thai travellers post-pandemic
The Story
The Korea Tourism Organization (KTO) was established in 1962 as a government-invested corporation responsible for the South Korean tourism industry. The organization promotes Korea as a tourist destination to attract foreign tourists. Inbound visitors totaled over 6 million in 2006 and the tourism industry is said to be one of the factors that has some influence on the Korean economy.
The Objective
As the world adapts to the challenges faced by the pandemic, KTO wanted to encourage younger people in Thailand to discover a wealth of attractive travel destinations in Korea by visiting and exploring the KTO campaign website.
The Solution
Designed to spread brand awareness whilst reaching the brand’s target audience through highly engaging and entertaining video gameplay. KTO partnered with Nasmedia, which led the campaign’s implementation and optimization, to launch a personality type test for would-be Thai travelers to find out their dream destinations.
The Results
The gameplay was very effective, driving a large number of engaged users to participate in, garnered over 17.3 million impressions, while the playful and fun-style ad creative drove an impressive 27.6% view-through rate. The activity not only enabled KTO to bring the campaign to life in a fun and entertaining way, but also reach a new audience that it did not typically reach through its usual activity in the social feed.
About Nasmedia
Nasmedia provides a differentiated service from other media agencies through its ability to analyze data and discover insights. Our services are based on ad tech solutions and ad content across various types of media. Our client can count on our expertise to help them reach the right target audience in any given market and deliver the most optimal results. We have accrued our expertise from planning to operating campaigns of industry-leading clients.
