Case Study: How Ragnarok Online Classic partnering with YouTube & Facebook gaming influencers to drive pre-launch awareness
The Story
Ragnarok Online, often referred to as RO, is a Korean massive multiplayer online role-playing game or MMORPG created by GRAVITY Co., Ltd. based on the manhwa Ragnarök by Lee Myung-jin. It was first released in South Korea on 2002 August 31 for Microsoft Windows and has since been released in many other locales around the world.
The Objective
Ragnarok Online is the flagship game of Gravity Game Tech (GGT) an interactive entertainment company based in South Korea. GGT’s main goal was to find ways to attract new players to register for their upcoming launch of the King of Empire game.
The Solution
Instead of using the most popular gaming influencers with millions of subscribers, we focused on influencers who were already playing Ragnarok Online. Twenty-five micro & macro influencers were selected to introduce the game’s benefits and features. This allowed viewers to preview the game, enjoy the graphics and learn some tricks from the influencers themselves.
The Results
The campaign for King of Empire proved that partnering with influencers was an effective way to boost the number of new gamers, generating over 1 million reach and 77K engagements. It also effectively collaborated influencers to encourage gamers to download the app and join in the fun.
About Nasmedia
Nasmedia provides a differentiated service from other media agencies through its ability to analyze data and discover insights. Our services are based on ad tech solutions and ad content across various types of media. Our client can count on our expertise to help them reach the right target audience in any given market and deliver the most optimal results. We have accrued our expertise from planning to operating campaigns of industry-leading clients.
