How Nasmedia reduced Medytox’s monthly Meta Ad costs by 32%
The collaboration yielded outstanding results for the Korean brand
Medytox, Inc., a leading biopharmaceutical company based in Cheongju-si, South Korea, has been at the forefront of innovation since its founding on 2000. The company is well-known for its range of advanced biopharmaceutical products, including botulinum toxin, hyaluronic acid fillers, medical devices, toxin detection kits, and antitoxin therapeutics. With a strong reputation in the beauty and healthcare sectors, Medytox has successfully established itself as a global leader, blending cutting-edge biotechnology with skincare and therapeutic solutions.
In the competitive world of beauty and skincare, Medytox faced a new challenge: boosting sales for its NEURADERM Cream Lifting Mask in an increasingly crowded online marketplace. The beauty industry is fiercely contested, with numerous brands vying for consumer attention. To stand out, Medy-Tox needed a strategy that would not only highlight the unique benefits of their product but also optimize their advertising spend for maximum ROI
Objective
Medytox aimed to capitalize on the growing e-commerce trend by focusing on major platforms like Lazada and Shopee while using Facebook advertising to drive significant traffic and conversions. However, simply gaining visibility wasn’t enough; Medytox needed a strategy that would effectively reach and engage the right audience, highlighting the unique benefits of their product while ensuring high engagement and conversion rates at an optimized cost.
Our approach
Medytox turned to Nasmedia (Thailand) to address these challenges. Nasmedia implemented a comprehensive approach that focused on four key areas: audience analysis and segmentation, creative optimization, strategic bidding and budget allocation, and performance monitoring and adjustment.
1. Audience analysis and segmentation
Understanding your audience is the foundation of any successful advertising campaign.
Understanding your audience is the foundation of any successful advertising campaign. Without a clear picture of who your ideal customers are, you risk wasting money on ads that reach people who are unlikely to be interested in your product.
Nasmedia began by conducting a thorough analysis of Medytox’s target market. They focused on Thai women aged 25–45, digging deep into their preferences, behaviors, and needs. This detailed analysis allowed Nasmedia to segment the audience more precisely, ensuring that ads were shown to the most relevant individuals. By narrowing down the audience, Medytox could avoid spending money on people who were less likely to buy, thereby maximizing the impact of their ad spend.
2. Creative optimization
In the beauty industry, the effectiveness of your ads often hinges on the credibility and aspirational value of your creative content. People are more likely to buy a product if they believe it will help them achieve their beauty goals, especially if it’s endorsed by someone they trust or admire.
3. Strategic bidding and budget allocation
Not all ad formats are created equal, and understanding how different platforms prioritize content can make a huge difference in your campaign’s success. For example, video content often performs better on social media platforms like Facebook, where the algorithm tends to prioritize videos in user feeds.
Nasmedia leveraged this knowledge by focusing on video content in their strategic bidding approach. They created engaging video ads that were more likely to appear in user feeds, be shared, and receive higher organic engagement compared to other content types. The budget was then allocated to ensure these high-performing video ads reached the largest possible audience. By doing so, Nasmedia maximized the visibility of the most effective ads, ensuring that Medytox’s message was seen by as many relevant people as possible.
4. Performance monitoring and adjustment
A successful campaign is not a set-it-and-forget-it endeavor. Continuous monitoring and the ability to make real-time adjustments are crucial for maintaining cost-efficiency and effectiveness throughout the campaign’s duration.
Nasmedia took an agile approach to performance monitoring, keeping a close eye on how the ads were performing each day. This allowed them to make real-time adjustments, such as reallocating budgets from underperforming ads to those that were delivering better results. This approach ensured that the campaign remained cost-efficient without sacrificing reach or engagement. By continuously optimizing the campaign, Nasmedia helped Medytox achieve better results at a lower cost.
Results
Outstanding cost efficiency and enhanced brand presence
The collaboration between Medytox and Nasmedia led to impressive results. Within the first few months, Medytox saw a significant reduction in their monthly Facebook advertising costs, cutting expenses by up to 32%. Importantly, this cost efficiency did not come at the expense of reach or engagement. On the contrary, Medytox experienced a noticeable increase in brand awareness among its target demographic, along with a surge in inquiries and interest in its product offerings, including other subsidiary brands.
Conclusion
This case study highlights the importance of a well-rounded, strategic approach to online advertising. By focusing on precise audience targeting, creating impactful and credible creative content, employing strategic bidding, and continuously monitoring performance, Medytox was able to navigate a competitive market successfully. Nasmedia’s approach not only reduced costs but also significantly enhanced Medytox’s brand presence, demonstrating that with the right strategy, even the most competitive markets can be conquered.
