Case Study: How Lord of Dice won the battle of installs with Nasmedia’s Nswitch platform
Driving app installs with Nasmedia’s integrated marketing platform
The Story
Lord of Dice is a strategic, action-packed, turn-based fantasy RPG on IOS and Android. Created by NGELGAMES, A South Korean video game developer and publisher, best known for their mobile games.
The Objective
With the newest release of Lord of Dice, NGELGAMES knew they needed to whet fans' appetite leading up to the launch. The company approached Nasmedia with the goal of reaching audiences at scale and driving high-volume app installs in Southeast Asia.
The Solution
In order to reach the quality users who would most likely download the game, NGELGAMES used Nswitch with App Installs to easily acquire new users efficiently. This meant that its adverts could quickly and affordably reach a large number of people who were likely to download Lord of Dice or its other games.
The Results
By iterating on creative and testing different targeting parameters, NGELGAMES was able to learn, drive results, and scale performance quickly. The campaign worked brilliantly for the brand, resulting in a hugely impressive reach of 15.5 million and a 53% lower cost-per-install (CPI). LOD registrants not only downloaded the app but also proved to be high-quality users.
About Nasmedia
Nasmedia provides a differentiated service from other media agencies through its ability to analyze data and discover insights. Our services are based on ad tech solutions and ad content across various types of media. Our client can count on our expertise to help them reach the right target audience in any given market and deliver the most optimal results. We have accrued our expertise from planning to operating campaigns of industry-leading clients.
