Discover how Korea Tourism Organization engages Thai travelers in the post-pandemic era
Captivated millions of potential viewers with engaging video gameplay
The story
Established in 1962 as a government-invested corporation, the Korea Tourism Organization (KTO) plays a crucial role in fostering the South Korean tourism industry. Its mission involves promoting Korea as a desirable tourist destination to attract foreign visitors. With inbound visitors surpassing 6 million in 2006, the tourism sector stands as a significant contributor to the Korean economy.
The objective
Amid the global adjustments to pandemic challenges, the Korea Tourism Organization (KTO) aimed to inspire younger individuals in Thailand to explore the diverse travel offerings in Korea through visits to the dedicated KTO campaign website.
The solution
Crafted to enhance brand visibility and captivate the target audience, KTO collaborated with Nasmedia to implement and optimize a campaign featuring an engaging personality type test for prospective Thai travelers, unveiling their dream destinations.
The result
The gameplay proved highly effective, attracting a substantial number of engaged participants and accumulating over 17.3 million impressions.
The lively and playful ad creative achieved an impressive 27.6% view-through rate. This not only brought the campaign to life in an entertaining manner for KTO but also extended its reach to a new audience not typically engaged through regular social feed activities.
