Case Study: How Level Infinite generates app installs and wide-spread awareness for the release of PUBG MOBILE
Driving brand awareness and app installs leading up to the launch
The Objective
Level Infinite is one of the top mobile game publishers worldwide. In Sep 2020, the company launched PUBG MOBILE globally, a game that combines the battle royale and massive multiplayer role-playing game (MMORPG) formats. The aim was to introduce the series to the next generation of local gamers while teasing new characters for longtime fans.
The Solution
To launch PUBG MOBILE, Level Infinite was firmly focused on three Southeast Asian markets; Thailand, Malaysia and Indonesia. But each market is distinct. So to optimize and scale its campaign, the company decided to run install ads on Facebook, Google Display Networks and YouTube while testing the effectiveness of all solutions.
The Results
Being open to experimentation and reacting swiftly helped Level Infinite successfully launch its game. With over 1.7 million video views, it was just what the brand needed to drive massive engagement. It also resulted in reduced eCPV on YouTube by approximately 50% vs standard industry benchmarks.
About Nasmedia
Nasmedia provides a differentiated service from other media agencies through its ability to analyze data and discover insights. Our services are based on ad tech solutions and ad content across various types of media. Our client can count on our expertise to help them reach the right target audience in any given market and deliver the most optimal results. We have accrued our expertise from planning to operating campaigns of industry-leading clients.
