Case Study: How Com2uS builds excitement ahead of its Summoners War x Street Fighter Collaboration launch
In collaboration with Nasmedia to promote the special game launch
The Objective
Both Summoners War and Street Fighter are classic battle royale games that are played and loved by millions of gamers worldwide. With special collaboration coming up, Com2uS sought to raise campaign awareness among all existing gamers and even non-gamers to take notice, participate and play the game.
The Solution
Com2uS partnered with Nasmedia to create an eye-catching ad campaign centered around the gameplay narrative. They used Twitter’s first-view + trend, TikTok’s One Day Max and other premium solutions in various platforms to drive brand awareness during the first phase of the campaign, and then shifted focus to mobile app promotion to drive strong customer acquisition and in-app engagement closer to the launch date.
The Results
Hosted by Nasmedia, Com2uS’s campaign, which consisted of a clever mix of character collaboration and engaging branded hashtags, was a huge success. In just first month, It brought over half a million new traffic to the game profile, with an amazing 140.8 million impressions across all digital platforms.
About Nasmedia
Nasmedia provides a differentiated service from other media agencies through its ability to analyze data and discover insights. Our services are based on ad tech solutions and ad content across various types of media. Our client can count on our expertise to help them reach the right target audience in any given market and deliver the most optimal results. We have accrued our expertise from planning to operating campaigns of industry-leading clients.
