2024 South Korea Audience Insights Infographics
We’re excited to share the annual NPR Target Infographics, offering valuable insights into the South Korean market. By understanding these demographic preferences, brands can tailor their marketing strategies to engage their target audiences more effectively, driving higher engagement and conversions.
Here are the key insights;
1️⃣ Health information and financial investments
Older adults and middle-aged individuals in South Korea show significant interest in health information and financial investments. Target these demos with valuable content related to these topics.
2️⃣ Travel and food
Interests in travel and gourmet food are prominent across almost all South Korean demos. Highlight travel experiences or gourmet food in your campaigns to engage these audiences.
3️⃣ Entertainment and PC games
Young adults and teenagers in South Korea are highly interested in entertainment and PC games. Create engaging content around popular culture and gaming to capture their attention.
4️⃣ Shopping platforms
Coupang and Naver Shopping are consistently popular across South Korean demos. Emphasize product availability and deals on these platforms to increase visibility and sales. Target younger audiences with campaigns on specialty platforms like Musinsa, Olive Young, and Danggeun Market.
5️⃣ Engagement strategy
Use collaboration features on platforms like Instagram to reach wider audiences by tapping into the follower base of popular influencers.
Click on the images below to view the infographics in full size
Download the complete infographics in the PDF click here
About Nasmedia
Nasmedia provides a differentiated service from other media agencies through its ability to analyze data and discover insights. Our services are based on ad tech solutions and ad content across various types of media. Our client can count on our expertise to help them reach the right target audience in any given market and deliver the most optimal results. We have accrued our expertise from planning to operating campaigns of industry-leading clients.
